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An omen! A few days ago I was given a $2 coin at the local supermarket with the phrase "POSSUM MAGIC" on its backside. Our parent company is named "falling possums", after an American version of the fabeled Australian drop bear. Got to be a positive sign, right?

All kidding aside, it has been a real struggle to get an idea from concept to working website. Most discouraging were those whose opinion was based on how it looked, not on the custom coding, copyrights, or trademarks involved.

Hopefully, our new "skin" will be good enough so people will consider the idea, not just the cosmetics. Most encouraging is how after 3 years, I have yet to see a business model which benefits musicians and fans as much as mine!

Yes, I'm thankful my idea is still good, but at a loss to explain why, with all the current ways to buy, rent, or invest in music, that none of them are as inspiring and profitable as mine. Why hasn't someopne else come up with a way to motivate consumers, reward musicians, and discourage illegal copying?

Maybe they have, but without a way for investors to make a pot full of money, nobody is interested. Jonaton Taplin in his book, "Move Fast and Break Things", suggest musicians should band together in non-profit groups, releasing new music on their own websites so they can get 90% of the sales. It's a good idea, but why does it have to be non-profit?

With all the new ways of building a business cheaply and all the social media available to get the word out, why do businesses have to make a lot of money? Get ready for a new wave of internet companies with very few employees, but big ideas. For instance, who will be the first company to offer a search engine with no overt or hidden advertising? I'd gladly pay something like $1/year for that service.

john



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and The New Music Biz.com™

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